Cities are one thousand and one stories constantly being retold by the denizens. Long-term thinking and planning which supports vital cities, vital companies, and vital communities require a medium of planning which transcends time, style, and opportunism. Stories have long performed this role. As facilitators of the public interest, urban change professionals cannot engage the public without telling and listening to stories. Jason’s research is focused on developing a spatio-narrative thematic analysis to demonstrate the narrative infrastructure of urban life so developers and policy makers can see the spatial extents of a community’s memories. Jason Murray Winn is an architect, urban planner, and storyteller. In addition to his design and planning consultancy, Space Poetics, he a senior urban design lecturer at Eastern Mediterranean University, with a pedogeological focus on ethnographic and narratological approaches to stakeholder engagement in the design process. He can be contacted at: SpacePoetics.com, or JasonWinn@SpacePoetics.com